Crypto Exchanges Want Your Next Stock Trade In 2027

What Happened

It is one example of how exchanges are broadening their pitch heading into 2027. In an interview with BeInCrypto, Kaia Wong, LBank’s VP of Marketing & Partnerships, described the effort to follow traders into new markets—and keep them coming back once promotional rewards run out.

These arrangements let customers express a view on a company’s prospects. A familiar ticker, however, can represent a different investment from the shares a conventional stock investor expects.

Those products still need an audience. LBank has sought one through partnerships with cultural brands, including Nobody Sausage and Pudgy Penguins.

LBank’s August Pudgy Penguins partnership included a 500,000 USDT campaign. It brought the branding strategy together with a more familiar exchange tactic: incentives to start trading.

The search for new markets also takes exchanges into emerging blockchain ecosystems. Robinhood launched its public mainnet in July, and LBank has created a dedicated zone for tokens associated with the network.

Market Context

According to Kaia, LBank offers more than 250 trading pairs across stocks and commodities, with peak daily volume for its traditional-finance products exceeding $3 billion.

The wider market is growing, too. Tokenized stocks’ on-chain value stands at roughly $3.17 billion, up 395% over a year. That measures outstanding value, a separate metric from trading volume.

“They own a stock-linked instrument.” That is Kaia’s answer when asked about LBank’s Nvidia product. It provides exposure to the share price without direct ownership of the shares.

Why a Trading Platform Wants a Familiar Face

Kaia says, “We try to give trading a voice and a face” in a market where many products look similar. Familiar characters can make a platform feel more approachable, she argues.

Rewards can encourage an initial trade, she says, but “they don’t help with creating long-lasting volume”.

Her argument is that customers return when an exchange offers markets they care about and a dependable trading experience. Adding stock exposure gives someone interested in AI companies another reason to open the same app.

Kaia says “we assess every token individually”. She describes checks on project quality and disclosure, alongside scrutiny of holders and available liquidity.

Why It Matters

On LBank, traders can take a position on Nvidia without buying its shares. They can follow the chipmaker’s fortunes through a stock-linked instrument inside a platform they already use for crypto.

Why Crypto Traders Are Looking at Wall Street

Details

Kaia says stories about AI and economic policy are drawing customers toward “opportunities outside of crypto.” They want to trade those developments through platforms they already know.

Buying Nvidia Without Owning Nvidia

What someone actually buys deserves closer attention.

Similar products are spreading across several exchanges.

What Happens When the Rewards Stop?

Kaia Wong draws a limit around what those incentives can achieve.

As Kaia puts it, “retention is actually the key to our performance”.

The interview provides no retention figures. Still, the strategy explains why an exchange would keep expanding its menu even after attracting millions of registrations.

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