Crypto gaming has obsessed over owning in-game assets. The next wave may be about rewarding the creators who turn mainstream games into culture. Put the sword on-chain. Turn the skin into an NFT. Add a token. Reward players for logging in. Build a marketplace around the loot. There was logic behind it. Games already contain digital economies, status goods and scarce items. Crypto looked like a natural way to make those things portable, tradable and ownable.