Story has announced a strategic transition to become The DATA Foundation (“DATA”), launching Trace — an on-chain registry for AI training data provenance and licensing — alongside a flagship integration with Kled, the world’s largest opt-in human data marketplace. The launch registers 1.5 billion user-contributed records on the DATA Network. Andrea Muttoni becomes CEO of The DATA Foundation, while Kled’s founder, Avi Patel, joins as Chief Data Officer in an advisory role.