Web3 gaming has a distribution problem everyone pretends not to talk about. Most projects build decent infrastructure, raise money, then spend the rest of their runway buying users who leave after the airdrop. Playnance is trying a different route. The Tel Aviv-based company announced a partnership with KGeN this week, plugging into a verified gaming network that stretches across 60 countries, 30,000 clans, and 53 million users, most of them concentrated in markets like Southeast Asia, Latin America, and Sub-Saharan Africa, where the appetite for play-to-earn isn’t a thesis, it’s already lived reality.