The decision by Meta to spin out a dedicated prediction markets application marks a deliberate shift in how the largest social media conglomerate treats user engagement around event outcomes. According to the original report, CEO Mark Zuckerberg has ordered an internal team to build Arena, an app intentionally separated from Facebook, Instagram, WhatsApp, and Messenger. The product copies the structure used by Polymarket and Kalshi but launches with a points mechanism instead of real-money wagering. That design choice sidesteps immediate gambling licensing while leaving a clear path toward monetization down the line.