Nine years is a geological age in crypto. Most exchange tokens and platforms launched after 2017 are already defunct or irrelevant. KuCoin’s survival through two major bear markets and a shifting regulatory landscape says something about resilience—and, increasingly, about the importance of brand-building outside of trading terminals. On the day of its ninth anniversary, KuCoin welcomed global partners, institutional clients, ecosystem builders, and media to Tomorrowland Belgium, according to the original report.