Every cycle, somebody catches Dogecoin, Shiba Inu or Pepe Coin before the crowd shows up, and the rest spend a year reading about what they missed.  Bloomberg reported on September 23 that Bitcoin ETF flows turned positive for 2026 after a $4.6 billion rebound in five weeks, and the day before that, the meme end of the market moved first, with PEPE rising 32%, DOGE jumping 18% and SHIB adding 12% in a single session per KuCoin on chain data.