Coinbase and OKX are offering incentives to attract European crypto users as Binance prepares to restrict certain EU services before the July 1 MiCA deadline. Binance has told users in several European markets that it can no longer accept new registrations and will restrict services because it does not have a MiCA license in place by the deadline. The exchange has withdrawn its Greek MiCA application and plans to seek authorization through another EU country, leaving a gap that licensed rivals are moving quickly to exploit.