Select what genuinely interests you. Your picks feed directly into our editorial planning. In 2026, the Bored Ape Yacht Club is run by a small circle: Michael Figge has led Yuga Labs as CEO since April 2026, co-founder Greg Solano, known in the community as “Garga”, is chairman, co-founder Wylie Aronow, alias “Gordon Goner”, has been out of day-to-day operations since 2023, and since July 2026 the major collector Adam Weitsman has sat on the board. Since the ApeCoin DAO dissolved in June 2025, holders no longer have a formal say. Five years after launch, the cheapest Bored Ape costs 5.62 ETH, 96 percent below its record, and ApeCoin trades 99.6 percent below its all-time high. With the trading card game Mudwater and live shows starting on 6 November, Yuga is attempting its next fresh start. Here you can read who makes the decisions, how much money has flowed and how often the direction has changed.