by Coinstrooper Crypto Articles
Quick Take
  • Over 70% of stablecoins sit unused on exchanges – not because people don’t want to spend them, but because the infrastructure to do so simply hasn’t existed.
  • Everyday banking has become slick, but the value users receive has stayed thin.
  • Customer funds sit inside company systems while savings rates hover near zero.
  • COCA began as a self-custodial crypto wallet paired with a non-custodial Visa debit card.

What Happened

Sara is a Portuguese software developer. Her employer pays her salary in USDC. Every month she converts it to euros, waits two days for a bank transfer, pays conversion fees, and watches her bank earn from the float while she gets nothing back. She has crypto but no useful way to live on it.

Sara is not unusual. Over 70% of stablecoins sit unused on exchanges – not because people don’t want to spend them, but because the infrastructure to do so simply hasn’t existed.

Everyday banking has become slick, but the value users receive has stayed thin. Neobanks improved the interface. The custody model stayed the same. Customer funds sit inside company systems while savings rates hover near zero.

Market Context

• Card payment volume growing 248% per quarter on average

Why It Matters

COCA 3.0 is built for Sara. It gives her a EUR IBAN and crypto wallet to receive her salary, a Visa card to spend it anywhere, 5% APY on her balance as it sits, and up to 8% cashback on every purchase – all without handing over custody of a single token.

What is COCA 3.0?

Details

COCA began as a self-custodial crypto wallet paired with a non-custodial Visa debit card. Over time it added rewards, cross-border payments, and stablecoin yield. COCA 3.0 is the next step: a full banking product that adds EUR IBAN accounts, real-time APY, and a redesigned interface – all while keeping the user in control of their funds.

Where traditional banks and custodial neobanks hold your money for you, COCA’s self-custodial architecture means no third party, including COCA, can move or freeze your balance. You approve every transaction.

Is COCA credible? The numbers say yes

COCA isn’t early-stage speculation. By the end of 2025 the platform had:

• 1 million+ users worldwide

• $3.2M ARR run rate, reached in under 12 months

• Monthly active users up 694% since mid-2025

• 4.9-star rating on both iOS and Android

• Best Software Wallet award at the BeInCrypto 100 Awards 2025

BeInCrypto’s own awards panel named COCA the best software wallet of the year.

How does the EUR IBAN account work?

COCA 3.0 gives every user a personal EUR IBAN, enabling full SEPA transfers. In practice this means:

• Receive salary or freelance payments directly into the app

• Pay bills via bank transfer

• Send money to any EU bank account

For users like Sara, crypto-salaried freelancers, remote workers, or anyone managing money across borders, this closes the gap between crypto income and fiat life without going through a traditional bank.

How much cashback can you earn with COCA?

Cashback tiers are tied to COCA’s loyalty program, which is staked in $COCA tokens: