Why Is Crypto Down Today? – January 23, 2026
- The crypto market is down today after a brief jump.
- The cryptocurrency market capitalisation decreased by 2.2% over the past 24 hours, pulling back to $3.11 trillion.
- At the time of writing, 70 of the top 100 coins have seen their prices drop.
- The total crypto trading volume stands at $110 billion.
What Happened
“After the sharp volatility seen toward the end of 2025, BTC is no longer trading in a state of euphoria, but instead reflects the cautious sentiment of global investors amid persistently high rates and financial conditions that have yet to meaningfully ease,” Tran writes.
Market Context
The crypto market is down today after a brief jump. The cryptocurrency market capitalisation decreased by 2.2% over the past 24 hours, pulling back to $3.11 trillion. At the time of writing, 70 of the top 100 coins have seen their prices drop. The total crypto trading volume stands at $110 billion.
As of Friday morning (UTC), 8 of the top 10 coins per market capitalisation have seen their price drop over the past 24 hours.
Bitcoin (BTC) fell by 0.4%, currently trading at $89,477. This is the smallest drop on the list,
On the other hand, two coins are currently green. Tron (TRX) appreciated by 3.3% to the price of $0.309.
Binance Coin (BNB) is technically also green, but its increase is so low that the price is practically unchanged. It’s up 0.1% to $890.
At the same time, of the top 100 coins per market cap, 70 have seen their price drop today.
Meanwhile, in the US, SEC Chairman Paul Atkins and CFTC Chairman Michael Selig will hold a joint event on 27 January to discuss ending regulatory chaos, as well as efforts to make the United States the global crypto capital.
“For too long, market participants have been forced to navigate regulatory boundaries that are unclear in application and misaligned in design, based solely on legacy jurisdictional silos,” the chairmen said in their statement.
How Will Ukraine-Russia Talks Influence Markets
According to Bitunix analysts, the recent developments around the Russia-Ukraine war may be beneficial for the markets, but possibly only in the short term. The US will facilitate talks between Ukraine and Russia in Abu Dhabi today.
At the macro level, analysts say, “this initiative may help ease markets’ tail-risk fears of a full-scale escalation in the near term, but it does not imply a rapid end to the conflict.” A limited ceasefire could be more realistic.
Moreover, geopolitical risk premia could ease in the short term, supporting risk assets and dampening volatility in energy prices, they add.
Yet, the symbolism of these talks may outweigh any immediate breakthroughs. Over the medium term, “markets will need to see tangible room for Russian concessions; absent that, sentiment is likely to swing back and forth.”
For crypto markets, “a scenario in which geopolitical uncertainty merely ‘cools but does not thaw’ would leave Bitcoin oscillating between its safe-haven narrative and its role as a high-beta risk asset,” they conclude.
Linh Tran, Senior Market Analyst at XS.com, commented that Bitcoin’s short-term outlook is centred on interest rates, liquidity, and institutional capital flows.
Why It Matters
Crypto Winners & Losers
Ethereum (ETH) decreased by 2%, changing hands at $2,945. This is the second-highest drop in the category.
Details
The highest fall among the top 10 is XRP’s 2.2%, now standing at $1.91.
Pump.fun (PUMP) fell the most among these: 6.4% to $0.002481.
It’s followed by Provenance Blockchain (HASH) with a 4.2% drop to $0.0242.
On the green side, Rain (RAIN) appreciated the most: 8.4% to $0.00997.
River (RIVER) is next, with a rise of 7.4% to $49.83.
BTC is No Longer in State of Euphoria