by Coinstrooper Crypto Articles
Quick Take
  • This notable shift has emerged in stablecoin preferences among wealthy customers.
  • The preference for euro-denominated stablecoins stems from practical financial considerations.
  • “Recently, we have started seeing our customers using euro stablecoins where previously they might have used USDC,” Denisenko said.
  • Because if you deposit in USDC and you are buying something in Europe, you have a conversion cost.

What Happened

The trend signals growing confidence in cryptocurrency as a legitimate vehicle for large-scale investments, particularly as traditional banks remain hesitant to process such deals.

Looking ahead, Denisenko said Brighty is engaging in numerous conversations with estate agencies to familiarize them with transparent, legitimately acquired crypto holdings as payment methods.

Denisenko said Brighty is now engaging with estate agencies to familiarize them with transparent, legitimately acquired crypto holdings as payment methods.

Aside from Brighty, luxury brokerage Christie’s International Real Estate launched a dedicated crypto division in July 2025 after completing several high-profile transactions, including a $65 million Beverly Hills property purchased with Bitcoin.

San Francisco-based Opendoor Technologies also announced plans to accept Bitcoin and cryptocurrency for home purchases in October 2025, CEO Kaz Nejatian confirmed.

Market Context

Brighty’s platform serves between 100 and 150 wealthy customers whose average monthly spending reaches $50,000, with residential property purchases representing the upper end of transaction volumes across European destinations, including Cyprus and Andorra.

Meanwhile, outside of Europe, RAK Properties partnered with UAE fintech Hubpay last September to accept Bitcoin, Ethereum, and Tether for property purchases, opening international markets to digital asset buyers.

London’s luxury rental market has also adopted crypto payments, with Knightsbridge Prime Property completing a £45,000 weekly Bitcoin rental transaction through crypto payments platform Bitcashier in March 2024.

Why It Matters

“Recently, we have started seeing our customers using euro stablecoins where previously they might have used USDC,” Denisenko said.

“Our wealthy customers are simply looking to de-risk the assets in their portfolio by putting some of their money into real estate,” he said.

Details

Stablecoins have facilitated property transactions worth between $500,000 and $2.5 million across the UK, France, and Malta over the past year, as wealthy crypto holders increasingly turn to digital assets for real estate purchases.

According to recent reports from Coindesk, Lithuania-licensed crypto payments app Brighty has brokered over 100 such deals, enabling high-net-worth clients to bypass traditional banking rails in favor of faster, more streamlined transactions.

Euro Stablecoins Overtake USDC for European Deals

Nikolay Denisenko, co-founder and CTO at Brighty App, explained that crypto transactions offer significant advantages over traditional methods like SWIFT, the global interbank payment network used by over 11,000 banks.

Converting stablecoins such as USDC into euros eliminates the complexity and delays associated with conventional wire transfers, making the process more efficient for both buyers and sellers.

This notable shift has emerged in stablecoin preferences among wealthy customers.

While Circle’s USDC previously dominated large transfers, buyers now favor euro-pegged stablecoins to avoid conversion costs when purchasing European properties.

Brighty observed average euro-backed transaction sizes surge from €15,785 in Q3 to €59,894 in Q4, as high-net-worth individuals executed major deals in Circle’s EURC rather than USDC.

The preference for euro-denominated stablecoins stems from practical financial considerations.

“Why? Because if you deposit in USDC and you are buying something in Europe, you have a conversion cost. So it’s more convenient to use EURC because you remove any exchange rate.”

Real Estate Sector Embraces Crypto Amid Banking Hesitancy

The demand for crypto-powered property deals has intensified as traditional financial institutions continue avoiding such transactions, creating opportunities for specialized platforms.

CEO Aaron Kirman told the Times that “crypto is here to stay” and the division would facilitate deals “without banks or fiat.”

Dubai’s government-backed tokenized real estate platform aims to tokenize $16 billion worth of properties by 2033, representing approximately 7% of total projected transactions.