From Platform To Ecosystem, Sunperp Rebrands As Sunx: Justin Sun On The Dex’s Long-Term Vision And Global Expansion

What Happened

SunPerp rebrand launch was broadcast live on HTX. Justin Sun, Advisor to SunPerp and HTX attended the event and officially announced that SunPerp will rebrand as SunX (sunx.io).

The upgrade marks SunX’s transformation from a standalone trading platform into a self-reinforcing, self-growing decentralized ecosystem. To celebrate the brand refresh, SunX simultaneously unveiled the first phase of its “Trade to Earn” event with a total prize pool of 1.35 million USDT, offering exceptionally high fee rebates to users worldwide.

At the launch, Justin Sun noted that DEXs are gradually becoming a dominant force in the crypto industry, and the shift from a “platform” to an “ecosystem” lies at the heart of the SunX upgrade. The new brand name, SunX, is more concise, globally oriented, and easy for users worldwide to remember. The letter “X” represents:

According to Justin Sun, the upgrade to SunX is not happening in isolation but is driven by the strategic collaboration among the “Golden Triangle of Decentralized Trading” formed by HTX, TRON, and SUN:

Market Context

● eXperience (Experience): a superior trading experience.

● eXchange (Future Trading): the trading model of the future.

Long-Term Vision: Powered by the “Golden Triangle of Decentralized Trading” to Deliver Ultimate User Experience

SUN functions as the core engine of innovation and liquidity for the ecosystem.

“DEX market share has surged from under 5% to 20%, which is impressive. However, for DEXs to truly become mainstream, challenges such as security, risk management, and user experience must be addressed. On that basis, user experience will remain the core competitive focus for perpetual DEXs in 2026.”

To this end, SunX has spent the past two months focused solely on refining order book liquidity, market depth, and a low-latency trading experience. Sun noted that rather than pursuing short-lived traffic spikes, the team prioritizes security and product stability, which are the true determinants of long-term user retention.

He added that backed by the two highly profitable ecosystems of TRON and HTX, SunX operates without short-term profit pressure. This allows it to embrace a “long-term” vision and continually subsidize users through zero gas fees and negative maker fee rates until its user experience matches or even surpasses that of centralized exchanges, thereby capturing a greater share of the mainstream market.

In terms of market expansion, SunX will remain committed to serving users around the globe. At the same time, the project aims to onboard the vast user bases of HTX and Poloniex onto SunX, providing them with a truly decentralized perpetual futures trading experience.

During the event, users who trade perpetual futures in BTC/USDT, ETH/USDT, and SUN/USDT will receive a full rebate of all their trading fees, plus additional $SUN token rewards.

Why It Matters

A Brand Evolution: From Platform to Ecosystem, “X” Signals Infinite Possibilities

Justin Sun explained that this reflects the team’s new vision for the future of DeFi and signals that SunX will be smarter, more open, and more liquid than anything we have ever built.

Strategic Roadmap: Security First, Multi-Chain Development, and Global Expansion

Regarding SunX’s strategic roadmap, Sun stressed that security will always come first. Building on this foundation, SunX will no longer be confined to the TRON ecosystem and will gradually expand to more major public chains, with the goal of breaking down cross-chain barriers.

Details

● eXtension (Infinity): the limitless expansion of the ecosystem.

TRON provides the high-performance underlying infrastructure.

HTX serves as a global traffic gateway that connects users worldwide.

During the subsequent media and KOL Q&A session, Justin Sun shared additional strategic insights.

User Benefits: “Trade to Earn” Goes Live, with Makers Earning 110% Fee Rebates

As the first initiative following its rebrand, SunX is rolling out an exceptionally compelling incentive program.

The first phase of the “Trade to Earn” event will run from 12:00 (UTC) on November 21 to 12:00 (UTC) on December 6, with a total prize pool of 1.35 million USDT.

Maker traders can enjoy fee rebates of up to 110%, while Taker traders receive 107%.

Each user can earn up to 500 USDT per hour in rewards.