by Coinstrooper Crypto Articles
Quick Take
  • Zoomex has offered some customers a reason to return: credit towards more trading.
  • Loss compensation is one of the ways Fernando Aranda, Marketing Director at Zoomex, says exchanges can keep customers.
  • Speaking to BeInCrypto at TOKEN2049, he described a business under pressure to give people reasons to stay.
  • “In this market, most of the big platforms started offering it because they saw users weren’t being retained.

What Happened

Zoomex’s response includes contracts tied to traditional assets and access outside conventional market hours. Prediction markets offer another route into the platform. Aranda says its World Cup launch attracted people with little previous interest in crypto.

“What I believe is that this kind of product launch brings in new users who aren’t primarily focused on Web3 — they come from Web2.”

Eligible captains may receive 20% of their team’s rewards, giving them a financial incentive alongside their teaching role.https://www.globenewswire.com/news-release/2026/09/10/3359198/0/en/zoomex-launches-zwtc-2026-multi-asset-trading-championship-with-a-record-prize-pool-of-up-to-5-million-usdt.html

That raises a practical question: what happens when a trader’s sensible choice is to sit out?

Market Context

A trader who loses money might close the app. Zoomex has offered some customers a reason to return: credit towards more trading.

Loss compensation is one of the ways Fernando Aranda, Marketing Director at Zoomex, says exchanges can keep customers. Speaking to BeInCrypto at TOKEN2049, he described a business under pressure to give people reasons to stay.

“In this market, most of the big platforms started offering it because they saw users weren’t being retained. They were moving to brokers or platforms outside Web3,” he said of exchanges expanding into traditional markets.

Recent figures show why customer activity deserves attention. Crypto’s total market value rose 39.6% in the third quarter of 2026, while spot trading volume across the top 10 centralised exchanges fell 14.2%, according to CoinGecko.

Higher prices did not bring a matching increase in trading.https://www.coingecko.com/research/publications/2026-q3-crypto-industry-report

“When we go through a bear market, traders look for something with more volatility, something that moves faster, and they typically shift to traditional markets.”

Can a Trading Competition Teach Restraint?

Once someone joins, a community can give them a reason to return. Aranda argues that Zoomex’s team competitions help people learn from experienced captains.

“The captains we have usually come with organic communities, because they want to teach.”

The competition also rewards activity. Zoomex’s 2026 championship advertises a conditional prize pool of up to 5 million USDT. Some rankings depend on trading volume.

The UK’s Financial Conduct Authority explored related incentives in a 2024 experiment involving more than 9,000 consumers. It found that push notifications and prize draws could increase trading frequency and risk-taking. The study did not assess Zoomex.

Why It Matters

Following the Traders Who Leave

Aranda says experienced traders will look elsewhere when crypto fails to offer the opportunities they want.

Details

That gives exchanges a reason to offer new products before customers take their money elsewhere.

Keeping those newcomers requires a product they can understand.

“If you make it too complex, the user gets lost.”

He describes leaders explaining how to open positions and set orders intended to limit losses. That can make a complicated product easier to understand.

Aranda’s defence rests on the quality of the people leading the teams.

“If users are learning and they’re open to it, I think that’s quite important.”

What Does “Covering Your Losses” Buy You?