Kickflips for Crypto? This Project Will Pay $28K for a Guinness World Record

As countless crypto projects work tirelessly to reshape Wall Street, a relatively novel one is focused on Guinness World Records. The premise: Skateboarding history will either be made, or a group of backers will accept their ambitions are quixotic and promptly liquidate. For three weeks, a little-known project called POIDH—“pics or it didn’t happen”—has been incentivizing people to do more than 36 kickflips on a skateboard in a minute, hoping that a crowdsourced bounty of meme coins will be enough to motivate someone.