Google engineer proposes sharing detailed data on how its ad system selects winners

A top Google engineer told a federal court the tech giant is prepared to lift the veil on how its advertising system picks which ads appear on websites, marking a significant concession in an ongoing antitrust trial. Glenn Berntson, who directs engineering for Google Ad Manager, said during testimony this week that sharing detailed information about the company’s ad selection process with website owners “is a good idea.”