As Newcastle United’s Official Partner, BYDFi displayed its slogan “BUIDL YOUR DREAM FINANCE” on the pitchside LED boards during the club’s Premier League home match against Arsenal at St. James’ Park on September 28. Soon after, they received kind messages on social media suggesting that “BUIDL” might be a typo. They appreciate the care behind those notes and would like to share the story of BUIDL and why it matters to their brand.