In the rapidly evolving digital landscape, where blockchain innovations and decentralized technologies often grab headlines, another frontier is making its mark: artificial intelligence. Just as crypto projects seek to disrupt traditional finance, AI ventures are pushing boundaries in personal tech and public perception. The recent audacious marketing blitz by AI startup Friend in the heart of New York City serves as a powerful case study, demonstrating the immense capital and daring strategies companies are willing to deploy to capture attention in the burgeoning wearable AI device market.